Ellis Brigham Has The Sole Rights…

I need some new snowboard boots. The last time I was at the Xscape complex in Castleford I thought I’d spend a bit of time before getting on the slope trying some boots on. Ellis Brigham/TSA was closed, so I strolled across to

Subvert. It seemed kinda weird that this snowboard shop didn’t have any snowboard boots on display, so I asked…

“Oh, we do sell them, just not in this store. You can get them online or in our other shop. It’s just that Ellis Brigham has the sole rights to sell snowboard boots at Xscape.”

Oh, cool. Except it’s not of course. Subvert was open and Ellis Brigham was closed. They’ll be closed next time I’m there too, because the earliest I tend to arrive is 7pm.

So what’s that all about? Who’s it good for? It certainly isn’t good for me; it’s probably not good for other snowboarders either. Surely, as a snowboard store you want to do things that are good for your customers, for snowboarders. Like provide a good service? And to be fair, my experience with Ellis Brigham/TSA has always been good. I’ve bought a bunch of stuff there and the customer service/help/attitude has been good. So what are they afraid of that would make them want to have the sole rights to sell snowboard boots in this complex?

That’s greed, right?

I’m not talking about the people who work there, probably not even the store managers. I guess this is institutional greed. Are the owners so worried that they’ll lose sales (money) if other shops are allowed to sell boots as well? I just don’t see that as a good, long term strategy. It’s the type of thing that will turn people off. They’ve just lost one customer for a start. If I’m ever there early enough that they’re open, I’ll be inclined to try on some boots in their shop, hopefully find some that fit, and them order then online from somewhere else. In that case, I’d love it if that place was


I read a great article recently about the positive, community atmosphere that many snowboarders experience and enjoy. This isn’t a big deal – it’s a small deal actually – but it’s a shame when little things like this creep in…

Ellis Brigham, wtf?



  • Reply October 14, 2011


    Yes, especially when they close early.
    Maybe TSA is paying extra to Xscape for this ‘right’.

    To be fair, the guys at TSA at Tamworth have been very helpful and knowledgeable. I might have bought my board/boots from them if they had my size in stock back in May. I have bought things from them but I have also shopped online as well!

  • Reply October 15, 2011


    Could it even have been that Xscape decided it was going to generate some more money from its shops so decided that one shop will have sole rights for a huge fee, and setup a bidding war?

    So it could be TSAs greed, or they are just protecting their interests?

  • Reply October 17, 2011


    @dewei, I’m guessing, but I would assume that Ellis Brigham/TSA are paying for that right. As you say, the guys/girls that work there are great. I actually made it in time on Friday gone to try some boots on. The dude who served me was really helpful, made me feel a little bad!

    @tron, you make a good point. I don’t know the details – the post above was reactionary from a consumer’s point of view. It could be that Xscape enforced one shop to have the rights, EB/TSA were there in the beginning, etc etc. Or it could be that EB/TSA approached Xscape with the idea. Who knows? I don’t. It just seems a bit shitty.

  • Reply November 7, 2011

    John Dwyer

    Give TSA/Ellis Brigham a break man – jeez some people are never satisfied – you get great service yet you want to criticise them for not being open when you happen to be there – if everyone thought like you no shops would ever close!!

  • Reply November 8, 2011


    Hey John,

    I know it might sound like I’m hating on TSA – but like I said, I really like/appreciate their service. I’ve bought a bunch of stuff from them in the past, no regrets.

    The thing I’m moaning about is the fact that they’re the only shop ‘allowed’ to sell snowboard boots at TSA. As some of the other commenters pointed out, it may not be that TSA went after this – maybe it was something imposed, a plan from Xscape, etc…

    It’s the stuff that leads to things like exclusive deals that I don’t like – especially in the snowboard world.


  • Reply December 2, 2011


    Stupid – but then again hardly surprising as every snowdome in this country is run with the needs of the customer at teh very bottom of a list that is headed by screwing as much money out of people as possible.

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