As you can see from the pictures, the snowboards feature blowup vintage Playboy photos. Except for a few bare behinds, the images are actually pretty innocent. Still, some consumers aren't happy.
Despite this, Burton will continue to sell the boards. The company says the images are discrete and the line will only be sold in certain stores, where the boards will be wrapped up. Plus, in order to even think about buying the boards you have to be 18-years-old.
Personally, I'm excited for the coming snowboarding season. I can't wait wait to see vintage nudy pics flying down a snowy mountain-side at lightening fast speeds. Awesome.
The Love and Primo snowboard lines are limited edition, with only 1,000 Love boards produced and less than 1,000 Primo boards produced. The boards are expected to be seen very rarely on the slopes and will probably become a collector’s item.
Despite the low number of boards in circulation, six ski resorts have already banned their employees from using the boards. The boards have been banned for employee use at Smugglers Notch in Burlington, VT, under a new policy prohibiting offensive equipment.
Vail Resorts, which owns Colorado ski resorts Vail, Breckenridge, Beaver Creek and Keystone, in addition to Heavenly Mountain in California, has put a ban on Burton’s Love boards for employees while they are working. Vail has always had a policy prohibiting their employees from wearing inappropriate or offensive attire, but they have now updated their policy to specifically include Burton’s Primo and Love snowboards.
Sugarbush, another Vermont resort, is also considering taking action in banning its stores from selling the Love board and employees from riding it.
On October 23rd, local activists protested at Burton’s headquarters in Burlington, Vermont. Approximately 150 people showed up to protest the graphics on the Love and Primo snowboards.
Burton CEO Laurent Potdevin responded with a statement on behalf of the company, saying that Burton stands behind its graphics and the right to freedom of artistic expression, noting that snowboarding has long been a sport that pushes boundaries, and that winter sports have a history of tongue-in-cheek advertising.